Barbie-Fier

This was a campaign that I created for Barbie. This campaign was to show that girls of any size and race could be Barbie, through a mobile app called the Barbie-fier, that allows girls to see themselves as a Barbie, faults and all. Through an experimental process that involved UX Implementations, social media marketing and research on body dysmorphia, I made women feel better about themselves through Barbie.